Apple and Amazon Plans To Start Advertisement On Twitter
December 05, 2022
As per a Reuters report, Amazon and Apple are planning to resume advertising on Twitter.
On Thursday, Twitter emailed advertising agencies about offering advertisers incentives to increase their spending on the platform.
Twitter presented the offer as the "biggest advertiser incentive ever on Twitter".
A Platformer News reporter tweeted, Amazon plans to resume advertising on Twitter at about $100 million a year post some security tweaks at the company.
But a source informed Reuters that Amazon never stopped advertising on Twitter.
Musk during a Twitter space conversation revealed that Apple is Twitter's largest advertiser and has "completely resumed" advertising on the platform.
Companies namely General Mills Inc to Audi of America stopped or paused advertising on Twitter since Elon’s acquisition.