Elon Musk’s Tesla shares are down nearly 30% since he completed the Twitter deal.
An analyst at Goldman Sachs lowered the firm's price target on Tesla to $235 from $305.
However, the analyst kept a buy rating on the electric vehicle maker company’s stock.
Analyst cited media reports claiming Tesla’s brand has become more polarizing as Elon Musk
continues
to take a leading role at Twitter.
Having consumer focus related to Tesla shift back to these core attributes of sustainability and technology will be important in the long term, the analyst wrote.
As Tesla shares continue to drop, Elon Musk lost his title of the world’s richest person.
Tesla shares are down nearly 57% from this year to date, currently trading at $160.95.